the world building app.

Everything for one creative project, in one place.

Free for 7 days. No card needed.

moood on a computer: a moood called sci-fi film, sixteen references edge to edge: a skyscraper, generators, mission control, a futurist painting, Times Square at night, a Tesla coil, a crawler transporter.
sci-fi film, a moood of references.

What would you use it for?

A desktop app for filmmakers, writers, clothing designers and anyone building a world.

  • A 1902 poster sketch for A Trip to the Moon: a rocket in the moon's eye.

    Making a sci-fi film

  • A 1920s hand-lettered poster design.

    Designing a logo for a café

  • A 1920 fashion plate: a green coat.

    Planning a clothing collection

  • Bruegel, The Tower of Babel.

    Writing a fantasy novel

  • Coney Island lit up at night, 1927.

    Shooting a music video

Any project that starts with a pile of references.

Say you're making a sci-fi film.

Here's the first one, step by step.

1

Start a moood.

A moood is one board for one project. Name it anything. Here: sci-fi film.

Typing the name of a new moood: sci-fi film.

2

Drop in your references.

Paste with Cmd+V or Ctrl+V, or drag images in from a browser or a folder. They land edge to edge.

3

Switch on what the project needs.

Images are free. Turn on characters, locations, sounds and more for this moood only.

4

Give every character a page.

Photos, a role, a profile and their outfits. Here: Tom, a night-shift engineer.

The characters tab: four characters.
Tom Avery, night-shift engineer: his photo, role and profile.

5

Collect your locations.

Every place with a note and reference photos. Here: the towers, the power halls, the tunnels.

The locations tab: six places.
One place opened: the towers, with its reference and a note.

6

Play the soundtrack.

Drop in music and recordings. A mini player keeps going while you work.

Every feature

Moodboards are free. World building is $20, once.

Image boards are free forever, and every download includes 7 days of everything. Patron is a one-time $20 for the first 1,000 patrons, then $99. No subscription, no account.

No account, ever. Pay once, get a code, paste it in. That's your login.

The moood icon: a blank white canvas.

A blank canvas where ideas are born.

Made by an artist, for artists